Brand
Known is about meeting people in real life, not collecting matches. The brand should feel the way a good first date does: warm, calm, and real.
Use these marks with restraint. Keep the focus on the people and the moments, not the app. If you’re placing Known somewhere public, send it over and we’ll take a look.
Beyond an app
Real moments
We show real people and real dates, not a highlight reel. If it looks staged, it's wrong.
Fluid reflections
Our surfaces are glassy and soft. Light moves through them, edges blur, nothing sits flat or dead.
Felt, not just seen
The app responds under your thumb. Things have weight, and the haptics actually mean something.
Marks
Three marks for different spaces. Pick the one that fits, give it room, and don't recolor, redraw, or distort it.
Wordmark
For legal headers and landscape placements.
Iconmark
Our default. Use it at any size over 1 inch (200px).
Submark
For sizes under 1 inch (200px), or when you want to make a statement.
Placement
Keep the marks consistent and they work anywhere. The red guides frame each mark. If something breaks them, don’t do it.
- Do
Give it clear space on every side.
- Do
Keep full contrast with the background.
- Do
Scale the whole mark proportionally.
- Don't
Don't recolor the mark.
- Don't
Don't stretch or distort it.
- Don't
Don't add shadows, glows, or outlines.
- Don't
Don't rotate or tilt it.
- Don't
Don't place it on a busy, low-contrast field.
Two reds. Different moods.
Ruby brings depth. Red brings energy. Off-white and black give both room to breathe. Tap a swatch to copy its hex.
Bold and fluid type
Use the system sans serif for navigation and body copy, with Switzer as the fallback. Rhymes Text gives our editorial headlines their character.
- SwitzerPrimary typeface
Navigation, body copy and everyday interface text. Use the system font on Apple devices, with Switzer as the fallback.
- Rhymes TextEditorial headlines
Large, expressive headlines across Careers, Journal, Places and Alternatives. Keep supporting copy in sans serif.
Swipeless Dating.